In my February 13 post I highlighted another example of how QR (Quick Response) codes have become a mainstream form of communication. But just in case you’re not convinced, here are two more, both from tech-savvy New York City.
First comes the recent news that the city government will be putting QR codes on all building permits, allowing citizens to instantly access details of the project and even initiate a phone call to the appropriate department should they wish to file a complaint.
There are also QR codes on the Staten Island Ferry, which when accessed deliver a 26-minute video about local attractions.
Meanwhile a popular band projected a giant QR code on a wall as part of their album launch event in Union Square. By accessing the code with their smart phones, fans could order the album or buy merchandise on the spot.
I can see this being a great way to enhance any live event: a concert, a political rally, a judo demonstration, a cooking class. If you like what you’re seeing, accessing a QR code would allow you to get more information, buy things or even share the event with friends instantly. It’s the next stage in impulse buying – or impulse fulfillment.
With the recent news that smart phone sales have surpassed PC sales, this form of consumer empowerment will only become more ubiquitous.
