You may recall my March 13 post, in which I wrote about interactive bus shelter screens that hosted games you could play against bus shelters in other neighborhoods. Now here’s another great example of how technology has made the bus shelter interactive – a digital screen which invites passersby to apply pressure in order to bring a hospital patient back to life (virtually, of course).
In this latest case all the action happens at the individual bus shelter. But it seems to me it would be a fairly easy matter to add a competitive element to this idea: have online results showing, in real time, which neighborhood saved the patient the most times (it would also be a great tool for measuring the effectiveness of the ad in various spots).
What else could one do with this sort of pressure-sensitive bus shelter screen? A car manufacturer could set up a virtual dashboard for their newest model, complete with start button, and invite people to take a virtual test drive. Or one could demonstrate the ease and efficacy of a bathroom cleanser by inviting passersby to press a spray nozzle and watch as the cleanser effortlessly removes virtual soap scum. Or you could turn the bus shelter screen into a microwave oven: simply press the “start” button to demonstrate how quickly your latest frozen dinner can be ready to eat.
Seems technology has brought new meaning to the term “hands on demonstration.”