Thanks to emerging technologies virtually any print ad, poster or product display has the potential to be a jumping off point for a more immersive or engaging experience. Over the past month or two I’ve talked about one such enabling technology, Quick Response codes. Another is mobile augmented reality.
One of the basic ideas of mobile augmented reality is that, when in camera mode, imagery appears on your phone’s screen that doesn’t actually exist in real life. There are immediate practical applications, like being able to use your smart phone to see how to change a toner cartridge, as in this video demonstration.
Now a new offering is set to launch: Blippar. The idea behind it is similar to a QR code, only instead of scanning a specific jumble of pixels, the blippar app will apparently work with any image – your logo, a graphic, a word, anything. And what’s particularly cool is that the blippar app can generate augmented reality imagery as a result.
Now a retail or a fast food chain could set up a poster that, when scanned, provides three-dimensional directions to the nearest store. For that matter, I can see shopping mall maps of the future using this same technology to provide a three-dimensional representation of each mall level. A car manufacturer could build a driving game into their posters or newspaper ads. And every movie poster could now have a game or exclusive augmented reality content built in. Even product manuals and furniture assembly instructions could benefit.
Seems new augmented reality experiences really are just around the corner.