It’s easy to look at the social media space and think “complexity.” Consider the many social channels at our disposal: Facebook, Google+, Twitter, LinkedIn, Foursquare, Pinterest, Instagram, Flickr, WordPress, Blogger, Tumblr, and the list goes on. That’s why I like these innovative uses of social media for advertising. They’re simple.
In Stockholm, Air China and its agency Rodolfo set up a partnership with various local Asian restaurants. Diners at these restaurants were encouraged to check in, using the restaurant’s location, on Air China’s Facebook page. Whoever checked in at the various partner restaurants the most each week got free tickets to an Asian destination, courtesy of the airline.
Elsewhere in Europe, Ford used the Instagram iPhone app to launch a program called Fiestagram for its new Fiesta compact car. People could tag their Instagram photos with two hashtags: #Fiestagram, and a special hashtag of the week that was related to the vehicle’s features. Each week the best photos won prizes and were featured on billboards, and finally, Ford awarded a new Fiesta to the taker of the best photo.
And in London, shoe brand Jimmy Choo used Foursquare to give away pairs of sneakers. Representatives of Jimmy Choo first checked in at various local fashion hot spots via Foursquare, then broadcast the check-in over Facebook and Twitter. The first person to reach that same spot got themselves a free pair of shoes.
Social media has made it easy to share what you like, where you are and what you see. And people sure are willing to do so. If your promotion is simple enough, they’ll be willing to share that too.