Back in January I talked about how new technology can turn shop windows into attractions and even actual shopping experiences. In this example from Manchester Digital Lab passersby are invited to scan a QR code and draw whatever the window challenges them to draw, as part of a communal doodling project.
It’s more art than commercial undertaking. But you can see how this sort of participatory event could be used as a way to promote, say, a related exhibit at the local art museum. And if you’ve got a product to sell? Take this same idea and turn it into a contest. Free running shoes to whoever can draw the most accurate pair on-screen, for instance. Or a new hair style from the local salon named after whoever creates the most innovate illustration.
The novelty gets people to want to play. And the opportunity to win something keeps them going.